Bingo, That's The Music Business

Bob Lefsetz thinks Starbucks is jumping the shark by instigating a national TV ad campaign. It's a bit 'unstarbucksy' I agree but I think they'll pull through OK.

Lefsetz also provides us with a quote from Howard Schultz, Chairman and Chief Global Strategist from Starbucks, in his 1997 book, "Pour Your Heart Out":

"In this ever-changing society, the most powerful and enduring brands are built from the heart. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign."

"Bingo, that's the music business," says Lefsetz. We agree.