Musings of music producers in NYC...

Friday, November 21, 2008

Paula Valstein, Panic

Paula Valstein & Producer Sheldon Steiger

Happy Thanksgiving!

We're back in the studio with Paula Valstein. 'Panic' is an amazing song with a string arrangement by Randy Woolf and special guests bassist Graham Maby and violinist Jennifer Choi. Keep listening.

Tuesday, November 11, 2008

Highlights: NACA Northeast Conference

This weekend (Nov. 6-9) definitely turned out to be a great one at the NACA Northeast Conference. Although it was cold and rainy outside, it sure was warm and welcoming inside the CAMP Marketplace! Our booth was bustling with curious college students; walking away with Todd Alsup gift bags and a one-of-a-kind song by Alec in the making.
A few booths down from us were these crazy guys with all sorts of exotic animals! Lions and tigers and bears, oh my! Well, not really, but he had an alligator, a South American raccoon, a fox, a couple snakes (Todd's favorite), a bobcat, and a chinchilla! I was happy to have pet both the fox and the chinchilla (cutest animals ever!)
Todd was given the chance to shine by performing at the 11:00 showcase on Saturday morning. As usual, he gave the performance of a lifetime, engaging the crowd with his energetic personality and voice. He did awesome singing in front of a crowd of more than 1,000+ people! Alec Gross had a great following as well and was in the running to perform a few songs for the on-sight selected showcase.
After Todd's showcase, we all relaxed outside. Slowly, the students emerged from the room and came over to congratulate Todd on such a wonderful performance! Later, at the 4pm CAMP Marketplace, our booth was flooded with students who wanted to meet Todd. Many of them told him how amazing he was, while others mentioned how much they connected with his music. Todd was a celebrity for an hour, and we must have given away almost 80 bags! It was CRAZY! Alec did well for himself too! Alec wrote 50 personalized songs for enthusiastic students. Every student that heard their song reacted with overwhelming joy and laughter!
Overall, it was a successful weekend for everyone. We met some great people, made some awesome friends and hope to visit them at their campus in the near future!
The picture above is the MajorWho Booth #629! From the left- Jeremy Sklarsky, Carla Bissi, Alec Gross, James Walsh, Todd Alsup.

Sunday, November 9, 2008

It's A New Day -

This is awesome:

Tuesday, November 4, 2008

Todd Alsup in Billboard!

Here's a great article written by Katie Hasty in her Billboard Underground column about Todd Alsup.

Here are some highlights:
...Alsup's buoyant attitude and bright, high-energy music could hit a home run with new, young fans...

...With a style on par with Gavin DeGraw or OneRepublic, Alsup's music could find a place on the radio with any number or pop-oriented stations. "Pop and soul and R&B don't have to be mutually exclusive he says...

Thanks Katie!